Powerhouse Becomes Estonia’s First Public Affairs Agency

7 May 2025

Powerhouse Becomes Estonia’s First Public Affairs Agency

As of today, communications agency Powerhouse has become Powerhouse Public Affairs Agency, a name that more accurately reflects the nature of services it offers to companies, organisations, and individuals. Powerhouse will continue to offer communications and event marketing services.

“When we launched on 4 September 2000 — we turn 25 this year — we were likely the first communications agency in Estonia, while most of our competitors called themselves public relations agencies or PR firms,” said Janek Mäggi, founder and CEO of Powerhouse Public Affairs Agency.
“Today, we are Estonia’s first public affairs agency, as our core work is no longer limited to media relations but focuses on representing clients’ interests across all public and private domains — whether in relation to the media, the public, government, local authorities, businesses, or individuals.”

According to Mäggi, Powerhouse remains strong and enthusiastic in media relations, which are a part of public affairs, and in marketing communications, but the company’s greatest growth has come from government relations and crisis communication.
“In recent years, we have significantly evolved, expanding into new areas where demand is greatest. Changes in the media landscape and the way people consume information have been a major driving force. Another reason is the constant state of crisis we live in, which creates many challenges that require specialised negotiation skills to find solutions that come as close as possible to the desired outcome for all parties involved.”

Powerhouse Public Affairs Agency (www.powerhouse.ee) was founded on 4 September 2000. The company has partners in Latvia and Lithuania and is a member of the Estonian Marketing Association (TULI) and the Estonian Chamber of Commerce and Industry.

More information:
Janek Mäggi, Member of the Board, Powerhouse Public Affairs Agency
Email: janek.maggi@powerhouse.ee, phone: +3725072989