Interpersonal relationships both at home and work determine the sustainability and success of a family and company. People want to be in the company that has better salaries, friendly atmosphere and nice to work in general. They want to be better, more effective and productive. 

Therefore it is very important for the company that wishes to operate on the market for the prolonged period to deeply love its employees. Clients cannot be loved at the expense of the employees (a statement that the client is the king, naturally does not hold good), but this is definitely also vice versa. It is important to respect everybody whose activity or existence has an impact on something.

Internal communication is a problem concerning not only large enterprises. Now and then information does not move sufficiently also in a company with ten employees. This does not mean that everybody needs to know everything all the time. However, often information that impedes the working process or changes it considerably gets stuck and thus, significant material damage may arise.

For example, if the commercial chain buys a piece of land and later it turns out that it is not possible to build a supermarket due to heritage protection restrictions, because the plot is not suitable for the desired objective and difficulties of reselling it with the same price arise, then the damage may be huge. Information interchange within the company does not always mean anything “soft”. Sometimes important business information meant for the limited number of employees may get stuck.

In Estonia internal communication is every so often considered as something secondary or entertaining. Public face is as if more important. However, most of severe public crisis arise just from the in-house differences and information leakages. Things that the company’s employees think is even much more important than the things the clients and wider public think.

The format of internal information interchange is actually not so important – whether it is a meeting, e-mail, intranet, summer days etc. It is essential that it would unite people into a team and motivate to achieve common objectives. But this is not as simple, because people are with very different backgrounds, feelings, motivations and ages – a 20-year-old wants to make a career, a 40-year-old is not so risk-taking etc.

The objective of internal communication is to unite, join, define. American leadership gurus would instantly propose that good internal communication increases the company’s profit at least 40 per cent.