Nils Niitra has won numerous journalism awards and has also been named Estonia's Journalist of the Year. He has worked for both Postimees and Õhtuleht, but he has also been a sheep farmer for many years. As a small business owner who simultaneously evolved from a business journalist to an investigative journalist, Nils has always sided with entrepreneurs, believing that they can no longer sustain such a burdensome state. At the same time, as a rural resident and father of five, he emphasizes the importance of sustainable regional policy. He has an in-depth understanding of journalism and journalists, is skilled in crisis communication, and is highly regarded among clients as an idea generator who can propose unconventional solutions to protect their interests.